Why We Shouldn't Give Christmas Gifts

Time Magazine article "Why We Shouldn't Give Christmas Gifts" (November 12th, 2009) appears to neglect a fundamental trait in the utility of individuals: that they may like to give. One wouldn't want to sell interviewee Joel Waldfogel short, but if individuals get a "warm glow" from giving gifts and don't care about the actual felicity their gift recipient garnered, then gift giving is not only rational but quite "selfish" (insofar as it does not concern itself with the utility of others).